welcome-to-wanted-consulting

Remember When Yesterday Was Tomorrow?

Tomorrow, today will be yesterday. That’s how fast the future comes and goes, and that’s what your strategy must be prepared for.

Innovators and visionaries live in the future, in fact they create our future so their need is greater than most to know what’s ahead and what to plan for. As potent drivers of change, they understand the fluid, dynamic nature of market environments and the need to adapt and adjust as they bring the product of their imagination to life.

Entrepreneurs, the creative, inventive and inspired choose Wanted Consulting as the driving force to bring the change and innovation they envisage and believe in to market.

At their service is decades of broad international marketing experience, insightful commercial acumen, bold creative talent and an intuitive ability to comprehend precisely where and how to successfully take a product to market.

So far, there is no ‘app for that’.

stealing-attention

Wanted – For Stealing Attention!

The world is in a constant state of change, but the target is always the same:
Time poor, message-saturated PEOPLE.

Our job is to steal their attention from others, to cut through with relevance and interact with people
in a way that’s valued and ultimately affects their behaviour. This is where we begin:

Research

If Content Is King,
The Audience Is Your Kingdom

Research underpins the strategy and content Wanted creates because it distills the compelling value proposition and drives decisions on how to infiltrate and engage with the market to best effect.

All content is not created equal. Effective commercial content begins with a crucial understanding of the target and market landscape, that are constantly changing in response to innovation, competitive forces and a constant flow of new information!

Wanted gives market intelligence value by applying commercial experience to AI powered data, because without skilled interpretation data is just numbers.

Strategy

Content Is The Vehicle,
Strategy Is The Driver

Wanted specialises in creating commercial entertainment that brings brands and their audience together through entertainment, while meeting strategic objectives of the brand.

We strive to create content that’s relevant and valued, because people invite the advertiser and their content into their space to unite effortlessly on common ground. Finding and owning that space is the result of informed strategic thinking, bolstered by creative solutions that are effectively executed.

Wanted has a simple formula for success: Have a sound strategy, work with the best to make content your audience want, put it where they will find it and be ready for their response.

Tactics

Content Is The Ammunition,
Engagement Is The Target

Our need to communicate hasn’t changed, but the way we communicate has. It’s immediate, it’s reciprocal and it’s everywhere. This complex market environment presents infinite opportunity and a critical need to cut through the clutter to direct your finite resources to best advantage.

You can use Wanted in the development and delivery of creative assets for any content media. We discern what to make and how to make it; who should make it or where to get it; where to put it and when to put it there; how to get it there and how to profit from all the effort and expense.

Whether you seek to disrupt, adapt or maintain a market position, Wanted creates engaging content that’s clever and creative, always details oriented and coupled with outstanding project management.

reward-offered

Reward Offered!

Marketing that makes a difference affects PEOPLE. We can use any medium or tools and each has their glory, but it’s the consumer or audience that fundamentally dictate the message and the medium. Content may be King, but the audience is the kingdom.

Digital

It’s a medium, not a strategy.

Face To Face

We are human afterall.

Print & Radio

It’s a generational thing.

Signage, Coffee Cups & Key Rings

It’s a reach, location & relevance thing.

FTA/SCTV Television

More dynasty than dinosaur.

Bespoke Content

What’s your objective?

Events & Custom Publication

Purpose built rapport building.

Brand Equity

Is built on getting it right.

your-best-shot-is-wanted
" When You Only Get One Shot To Make A Good Impression,
Your BEST Shot Is Wanted! "
Take aim with Wanted Consulting
why-wanted

Why Wanted?

Choose Wanted to develop and produce your content when you want entertaining content that delivers on commercial objectives.
Wanted provides a unique combination of diverse hands-on experience, commercial acumen and creative talent, that drives marketing efforts to maximum effect, consulting on projects as required.

Research That Is - Thorough

Wanted explores all the factors that influence the dynamic shifting landscape of a market space to inform each unique strategy. All our solutions are market driven.

Insightful

Data is just numbers without valid interpretation. Wanted deploys decades of commercial acumen and experience to find the truth, to read what’s disclosed between the lines and numbers to draw insightful analysis.

Powerful

Knowledge is power, but when you’re close to the subject your perspective can be skewed. Wanted uses objective insights based on truth and reality as a powerful foundation for the most robust and effective direction.


Strategy That Is - Bespoke

There’s nothing ‘standard’ in business and marketing models today. Every market and every market participant is unique, so it is that a content strategy defined by Wanted is unique and specific to the circumstances and objectives of the client.

Objective

Wanted holds an impartial position, which increases the likelihood that decisions are based on factual, empirical and verifiable information, ensuring a strategy filtered of biased agendas.

Bold

Boldness has genius, power and greatness in it, but to be bold is to step outside of the known and the conventional to find your own path. Wanted is prepared to differentiate and lead when required.


Tactics That Are - Effective

It’s not just possible to entertain as you inform and educate – it’s essential! Wanted produces content that people respond to because we create content they want, and they get it where and when they want it.

Relevant

Wanted sees consumers as people and people respond to well placed, relevant content. When the content is relevant and valuable to them, they don’t just invite the content into their space, they share it and pass it on.

Creative

Creativity is highly undervalued and often overlooked in favour of big budgets, but it can be the most cost effective resource.  You can’t fake it or take it, you have to make it. The creative is the most important element.

Wisdom That Is - Evolved

Just like compounding interest, when wisdom accumulated over decades of commercial experience is constantly added to, its value is exponential. Paired with the vigour of youth, it’s a potent combination.

Inspired

Academic knowledge provides great soil, but talent is the seed that grew things like Boolean logic, Einstein’s theories and liquid soap! Of course if one has both, so much the better.

Proven

Skills can be learned, but experience is earned and knowledge without evidence is just theory. The roads I’ve traveled demonstrate knowledge put to task.

arresting-results

Arresting Results

Kate Neale, the principal of Wanted Consulting, has the rare depth of skills and experience required to bridge the divide between the need for content to be created and getting the ideal content produced, distributed, monetised and measured.

Kate has hands on done it all from market research and analysis, strategic direction and creative execution, through to all kinds of production in every media. A pioneer in her own right, Kate has introduced innovation for clients in all industry sectors, especially media, entertainment and financial services. This portfolio is a small sampling.

kate-neale-is-wanted

Kate Neale is Wanted!

        

Hi, I’m Kate Neale and I’m the driving force of Wanted Consulting. I provide executive management with strategic business and marketing planning, creative tactical initiatives and content production services for commercial entertainment and marketing content.

Leaders know the challenge of knowing what to do next, is greater than knowing how to do it. That challenge is more difficult for those pioneering change – those who do what no one has done and go where no-one has gone before. It requires agility, resilience and foresight. That’s when the experience of a diverse career spent at the forefront of change is indispensable.

Whether you’re disrupting or adapting, you can rely on my diverse commercial experience and marketing skill to drive the strategy that will produce a path where there was none before. I produce and deliver content that compels awareness, creates desire and changes behaviour.

But most of all, I will produce the desired result. So, how can I help you change the world?

rewarded

Rewarded!

Some people say...

  • Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia

    “For 12 years Wanted Consulting produced our 40 page nationally distributed quarterly custom magazine, as well as various other promotions and marketing initiatives. Enough said.”

    Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
  • Ian Smith, CEO, Far Financial Investment Co.

    “Objective, analytical and intuitive. Creative and commercially astute. Wanted is ideal for entrepreneurs looking for a high end resource on a short term basis.”

    Ian Smith, CEO, Far Financial Investment Co.
  • Wanted Workshop Client

    “Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”

    Wanted Workshop Client
  • Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory

    “Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of emerging businesses, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which is ever an issue with Wanted.”

    Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory
  • “I would definitely recommend Kate Neale and Wanted Consulting! It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”

    Tien Peng, CEO & Chairman, Sino Oil Australia
  • Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia

    “For 12 years Wanted Consulting produced our 40 page nationally distributed quarterly custom magazine, as well as various other promotions and marketing initiatives. Enough said.”

    Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
  • Ian Smith, CEO, Far Financial Investment Co.

    “Objective, analytical and intuitive. Creative and commercially astute. Wanted is ideal for entrepreneurs looking for a high end resource on a short term basis.”

    Ian Smith, CEO, Far Financial Investment Co.
  • Wanted Workshop Client

    “Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”

    Wanted Workshop Client
  • Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory

    “Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of emerging businesses, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which is ever an issue with Wanted.”

    Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory
  • “I would definitely recommend Kate Neale and Wanted Consulting! It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”

    Tien Peng, CEO & Chairman, Sino Oil Australia

Contact Wanted Consulting

Wanted Consulting works with executive management, usually on a referral basis. If you're seeking highly effective marketing expertise with creative and practical production skills, this is the resource you've always wanted.