welcome-to-wanted-consulting

Capture Your Objectives.

You found us! Now claim your reward: the broad international marketing and commercial experience you need to bring new content or new ideas to life.

Consulting Marketing Director and Executive Producer Kate Neale is the driving force of Wanted Consulting. Analytical, strategic and creative, Wanted is a rare resource of high calibre expertise for those seeking to secure investment, audience or customers.

Market environments today are constantly shifting and shape changing at unprecedented pace. Wanted delivers solutions that are clever, creative and compelling, designed to meet the unconventional needs of today’s fluid market environments.

Wanted helps those introducing innovation or those adapting to it, find their compelling value proposition, find their voice and use it to best effect.

So far, there is no ‘app for that’.

stealing-attention

Wanted – For Stealing Attention!

The client, the brief, the tools may change, but the target is always the same:
Time poor, message-saturated people.

Our job is to steal their attention from others, to cut through and interact with them in a way that’s relevant and valued to ultimately change their behaviour. This is where we begin:

Research

Know where you stand and what you stand for.

What do you know and what are you yet to know? Your target and market landscape is constantly shape shifting and changing, responding to innovation, competitive forces and a constant flow of new information!

We listen and ask questions to find what’s relevant, valuable and compelling about your offering in your market space, for your specific target.

Once we know what you offer to a market we know really well, we can define how to infiltrate that market and elicit the desired affect.

Strategy

Be Relevant, Desired and Valued – Adapt and Repeat

Great strategy begins with the end in mind. Everyone is unique and different forces put us all in a constant state of interaction and flux with one another. But we still share some common ground.

Finding and owning that space is the result of informed strategic thinking, bolstered by creative solutions that are effectively executed.

Turn to Wanted when you want to devise informed strategies that are premised on timely execution and grounded in the truth of a value proposition.

Tactics

Fixate on the audience, not the medium.

As humans our need to communicate hasn’t changed, but the way we communicate has. It’s immediate, it’s reciprocal and it’s everywhere.

Today’s complex market environment presents infinite opportunity but you need to cut through the clutter and direct your finite resources to best advantage.

Wanted Consulting is a resource with diverse international business and marketing experience, production knowledge and media savvy that can discern your message, create the content and harness the appropriate medium.

reward-offered

Reward Offered!

Marketing that makes a difference affects PEOPLE. We can use any medium or tools and each has their glory, but it’s the consumer or audience that fundamentally dictate the message and the medium. Content may be King, but the audience is the kingdom.

Digital

It’s a medium, not a strategy.

Face To Face

We are human afterall.

Print & Radio

It’s a generational thing.

Signage, Coffee Cups & Key Rings

It’s a reach, location & relevance thing.

FTA/SCTV Television

More dynasty than dinosaur.

Bespoke Content

What’s your objective?

Events & Custom Publication

Purpose built rapport building.

Brand Equity

Is built on getting it right.

your-best-shot-is-wanted
When You Only Get One Shot To Make A Good Impression,
Your BEST Shot Is Wanted!
Take aim with Wanted Consulting
why-wanted

Why Wanted?

There’s nothing ‘standard’ in business and marketing models today, which makes every market and every market participant unique.
By consulting on projects as required Wanted provides a unique combination of diverse hands-on experience, commercial acumen and creative talent, that drives marketing efforts to maximum effect.

Research That Is - Thorough

Exploring the circumstances, publics and factors that influence a market space is essential to define the territory and understand the shifting landscape of every enterprise.

Insightful

Understanding the agenda of each source, the timing and basis of the information uncovered through research, must be tempered with context and nuance to find the truth between the lines and draw valid analysis.

Powerful

Once a clear, truthful and objective appraisal of the position is established, there is a powerful foundation for the most robust and effective actions.


Strategy That Is - Bespoke

There are no ‘standard business models’ now. Our approach to each project is unique and specific to the circumstances and objectives of the client.

Objective

Being impartial increases the likelihood that actions are based on factual, empirical and verifiable information, ensuring a strategy filtered of biased agendas.

Bold

To be bold is to step outside of the known and the conventional to find your own path. To be bold requires a preparedness to differentiate and to lead, not follow.


Tactics That Are - Effective

People and enterprise unite effortlessly when they meet on common ground.

Relevant

Consumers are people and they respond to well placed, relevant content. When the content is relevant to them, they don’t just invite the content into their space, they share it and pass it on.

Creative

Creativity is often overlooked in favour of big budgets, but it’s a highly cost effective resource and it often takes it root from the heart of the target market.

Wisdom That Is - Evolved

Just like compounding interest, when wisdom accumulated over decades of commercial experience is constantly added to, its value is exponential. Paired with the vigour of youth, it’s a potent combination.

Inspired

Academic knowledge provides great soil, but talent is the seed that grew things like Boolean logic, Einstein’s theories and liquid soap! Of course if one has both, so much the better.

Proven

Skills can be learned, but experience is earned and knowledge without evidence is just theory. The roads I’ve travelled demonstrate knowledge put to task.

arresting-results

Arresting Results

Kate Neale, the principal of Wanted Consulting, has a passion and an instinctive talent for marketing. Kate has done it all and is hands on from market research and analysis, strategic direction and creative execution, through to all kinds of production in every media.

A pioneer in her own right, Kate has introduced innovation for clients in all industry sectors, especially media, entertainment and financial services. This portfolio is a small sampling.

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Kate Neale is Wanted!

        

Specialists in tactical execution abound, but leaders know the business of marketing is more about people than process, which makes the challenge of knowing what to do next, greater than knowing how to do it.

That challenge is more difficult for those pioneering change – those who do what no-one has done and go where no-one has gone before. It requires agility, resilience and foresight. That’s when the experience of a diverse career spent at the forefront of change is indispensable.

As a proactive champion of change and innovation, I’ve successfully brought many firsts to market, from the latest in digital and technical innovation, to branded entertainment and new content formats. Today my work centres on connected customers, often in China, and the commerce, content, insights and facilities they’re driving as data, AI and intelligent solutions become more entwined in their lives.

The scope of my work has certainly been diverse, but marketing and business development are my strong suit and I have always been a harbinger of change. Essentially though, I’m a producer. I produce a path where there was none before. I produce communication to drive awareness, create desire and change behaviour. But most of all, I produce the desired result.

So, how can I help you change the world?

rewarded

Rewarded!

Some people say...

  • Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia

    “For 12 years Wanted Consulting produced our 40 page nationally distributed quarterly custom magazine, as well as various other promotions and marketing initiatives. Enough said.”

    Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
  • Ian Smith, CEO, Far Financial Investment Co.

    “Objective, analytical and intuitive. Creative and commercially astute. Wanted is ideal for entrepreneurs looking for a high end resource on a short term basis.”

    Ian Smith, CEO, Far Financial Investment Co.
  • Wanted Workshop Client

    “Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”

    Wanted Workshop Client
  • Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory

    “Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of emerging businesses, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which is ever an issue with Wanted.”

    Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory
  • “I would definitely recommend Kate Neale and Wanted Consulting! It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”

    Tien Peng, CEO & Chairman, Sino Oil Australia
  • Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia

    “For 12 years Wanted Consulting produced our 40 page nationally distributed quarterly custom magazine, as well as various other promotions and marketing initiatives. Enough said.”

    Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
  • Ian Smith, CEO, Far Financial Investment Co.

    “Objective, analytical and intuitive. Creative and commercially astute. Wanted is ideal for entrepreneurs looking for a high end resource on a short term basis.”

    Ian Smith, CEO, Far Financial Investment Co.
  • Wanted Workshop Client

    “Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”

    Wanted Workshop Client
  • Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory

    “Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of emerging businesses, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which is ever an issue with Wanted.”

    Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory
  • “I would definitely recommend Kate Neale and Wanted Consulting! It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”

    Tien Peng, CEO & Chairman, Sino Oil Australia

Contact Wanted Consulting

Wanted Consulting works with executive management, usually on a referral basis. If you're seeking highly effective marketing expertise with creative and practical production skills, this is the resource you've always wanted.