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Change Your Mind

That’s what effective marketing does. It will change your mind to try a new way, a new product or a new experience.

Wanted uses decades of international commercial marketing, media and production experience, to create content that brings brands and audiences together through entertainment.

We call it Commercial Entertainment – translating commercial goals into content born of the best in strategy, creative, production and distribution.

As marketing, media and production models dissolve, change shape and morph into one another, the integrated marketing campaigns created by Wanted meet the needs of audience, advertiser and producer.

So far, there is no ‘app for that’.

stealing-attention

Wanted – For Stealing Attention!

The client, the brief, the tools may change, but the target is always the same:
Time poor, message-saturated people.

Our job is to create content that will steal their attention from others, to cut through and interact with people in a way that’s relevant and valued to ultimately affect their behaviour. This is where we begin:

Research

If Content Is King, The Audience Is Your Kingdom

All content is not created equal. Effective commercial content begins with a crucial understanding of the target and the market landscape, both of which are constantly changing in response to innovation, competitive forces and a constant flow of new information!

Research underpins the content Wanted creates because it distils the compelling value proposition and drives decisions on what to create and how to infiltrate the market to best effect.

By applying commercial experience with data and the power of AI Wanted can give market intelligence value, because data is just numbers without interpretation.

Strategy

Content Is The Vehicle, Strategy Is The Driver

Wanted specialises in bringing entertainment and brands together creating commercial entertainment that serves the needs of both the brand and the audience.

We create content that’s relevant and valued, because people invite the advertiser and/or content into their space to unite effortlessly on common ground. Finding and owning that space is the result of informed strategic thinking, bolstered by creative solutions that are effectively executed.

Wanted has a simple formula for success: Have a sound strategy, work with the best to make content your audience want, put it where they will find it and be ready for their response.

Tactics

Content Is The Ammunition, Engagement Is The Target

Our need to communicate hasn’t changed, but the way we communicate has. It’s immediate, it’s reciprocal and it’s everywhere. This complex market environment presents infinite opportunity and a critical need to cut through the clutter to direct your finite resources to best advantage.

You can use Wanted in the development and delivery of creative assets for any content media. We discerns what to make and how to make it; who should make it or where to get it; where to put it and when to put it there; how to get it there and how to profit from all the effort and expense.

Whether you seek to disrupt, adapt or maintain a market position, Wanted creates engaging content that’s clever and creative, always detail oriented and coupled with outstanding project management.

reward-offered

Reward Offered!

Marketing that makes a difference affects PEOPLE. We can use any medium or tools and each has their glory, but it’s the consumer or audience that fundamentally dictate the message and the medium. Content may be King, but the audience is the kingdom.

Digital

It’s a medium, not a strategy.

Face To Face

We are human afterall.

Print & Radio

It’s a generational thing.

Signage, Coffee Cups & Key Rings

It’s a reach, location & relevance thing.

FTA/SCTV Television

More dynasty than dinosaur.

Bespoke Content

What’s your objective?

Events & Custom Publication

Purpose built rapport building.

Brand Equity

Is built on getting it right.

your-best-shot-is-wanted
When You Only Get One Shot To Make A Good Impression,
Your BEST Shot Is Wanted!
Take aim with Wanted Consulting
why-wanted

Why Wanted?

Choose Wanted to develop and produce your content when you want entertaining content that delivers on commercial objectives.
Wanted provides a unique combination of diverse hands-on experience, commercial acumen and creative talent, that drives marketing efforts to maximum effect, consulting on projects as required.

Research That Is - Thorough

Wanted explores the circumstances, publics and factors that influence a market space because it’s essential for good strategy to define the territory and understand the shifting landscape of every enterprise.

Insightful

Data is just numbers without interpretation. Wanted deploys decades of commercial acumen and experience to find the truth, to read what’s disclosed between the lines and numbers to draw valid analysis.

Powerful

We all know knowledge is power, that’s why Wanted uses insights based on truth and reality as a powerful foundation for the most robust and effective actions.


Strategy That Is - Bespoke

A strategy defined by Wanted is unique and specific to the circumstances and objectives of the client, because there’s nothing ‘standard’ in business and marketing models today. Every market and every market participant is unique.

Objective

Wanted holds an impartial position, which increases the likelihood that actions are based on factual, empirical and verifiable information, ensuring a strategy filtered of biased agendas.

Bold

Boldness has genius, power and greatness in it, but to be bold is to step outside of the known and the conventional to find your own path. Wanted has the preparedness to differentiate and to lead, not follow


Tactics That Are - Effective

It’s not just possible to entertain as you inform and educate – it’s essential!Wanted produces content that people respond to because it’s relevant and valued. Content they want, where and when they want it.

Relevant

Wanted sees consumers as people and people respond to well placed, relevant content. When the content is relevant and valuable to them, they don’t just invite the content into their space, they share it and pass it on.

Creative

Creativity is highly undervalued and often overlooked in favour of big budgets, but it can be the most cost effective resource, often taking it root from the heart of the target market.

Wisdom That Is - Evolved

Just like compounding interest, when wisdom accumulated over decades of commercial experience is constantly added to, its value is exponential. Paired with the vigour of youth, it’s a potent combination.

Inspired

Academic knowledge provides great soil, but talent is the seed that grew things like Boolean logic, Einstein’s theories and liquid soap! Of course if one has both, so much the better.

Proven

Skills can be learned, but experience is earned and knowledge without evidence is just theory. The roads I’ve travelled demonstrate knowledge put to task.

arresting-results

Arresting Results

Kate Neale, the principal of Wanted Consulting, has a passion and an instinctive talent for marketing. Kate has done it all and is hands on from market research and analysis, strategic direction and creative execution, through to all kinds of production in every media.

A pioneer in her own right, Kate has introduced innovation for clients in all industry sectors, especially media, entertainment and financial services. This portfolio is a small sampling.

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Kate Neale is Wanted!

        

Consulting Marketing Director and Executive Producer Kate Neale, is the driving force of Wanted Consulting. The business provides senior executives with strategic business and marketing management, creative and production services.

Kate draws on over 20 years diverse experience in marketing, production, creative talent and media distribution to produce Commercial Entertainment – content of any kind strategically conceived to achieve commercial goals, while entertaining the target audience.

The ability to grasp the nuance of customer motivations and needs, distil complex concepts and develop compelling narratives, has seen Kate bring many firsts to market successfully, from the latest in digital and technical innovation, to branded entertainment and new content formats.

Specialists in tactical execution abound, but leaders know the business of marketing is more about people than process, which makes the challenge of knowing what to do next, greater than knowing how to do it.

That challenge is more difficult for those pioneering change – those who do what no-one has done and go where no-one has gone before. It requires agility, resilience and foresight. That’s when the experience of a diverse career spent at the forefront of change is indispensable.

Kate is an expert marketer, a harbinger of change and a highly effective producer. She will produce a path where there was none before. Produce communication to drive awareness, create desire and change behaviour. But most of all, Kate will produce the desired result.

So, how can Kate help you change the world?

rewarded

Rewarded!

Some people say...

  • Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia

    “For 12 years Wanted Consulting produced our 40 page nationally distributed quarterly custom magazine, as well as various other promotions and marketing initiatives. Enough said.”

    Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
  • Ian Smith, CEO, Far Financial Investment Co.

    “Objective, analytical and intuitive. Creative and commercially astute. Wanted is ideal for entrepreneurs looking for a high end resource on a short term basis.”

    Ian Smith, CEO, Far Financial Investment Co.
  • Wanted Workshop Client

    “Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”

    Wanted Workshop Client
  • Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory

    “Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of emerging businesses, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which is ever an issue with Wanted.”

    Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory
  • “I would definitely recommend Kate Neale and Wanted Consulting! It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”

    Tien Peng, CEO & Chairman, Sino Oil Australia
  • Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia

    “For 12 years Wanted Consulting produced our 40 page nationally distributed quarterly custom magazine, as well as various other promotions and marketing initiatives. Enough said.”

    Richard Power, Media & Public Relations Manager, Hyundai Automotive Australia
  • Ian Smith, CEO, Far Financial Investment Co.

    “Objective, analytical and intuitive. Creative and commercially astute. Wanted is ideal for entrepreneurs looking for a high end resource on a short term basis.”

    Ian Smith, CEO, Far Financial Investment Co.
  • Wanted Workshop Client

    “Our half day workshop identified everyone on our team was working together but ‘rowing in a different direction’. As a result we distilled our purpose, identified our direction and channeled all our resources to greater affect. I’d call it a vital health check we didn’t realise we needed.”

    Wanted Workshop Client
  • Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory

    “Passing our strategic marketing activities to Kate takes a load off my mind. As CEO and Chairman of emerging businesses, I have enough going on without having to micro-manage or address mediocre marketing efforts. Neither of which is ever an issue with Wanted.”

    Wayne Johnson, CEO Noblemen Ventures, Corporate Advisory
  • “I would definitely recommend Kate Neale and Wanted Consulting! It’s amazing what experienced fresh eyes with an objective outlook can see in your own business. The ability to capture that and showcase it to others for a great result is priceless.”

    Tien Peng, CEO & Chairman, Sino Oil Australia

Contact Wanted Consulting

Wanted Consulting works with executive management, usually on a referral basis. If you're seeking highly effective marketing expertise with creative and practical production skills, this is the resource you've always wanted.