Consulting Marketing Director and Executive Producer Kate Neale, is the driving force of Wanted Consulting.
As a proactive champion of change and innovation, Kate has successfully brought many firsts to market, from the latest in digital and technical innovation, to branded entertainment and new content formats.
Analytical, strategic and creative, Kate has the ability to grasp the nuance of customer motivations and needs, distill complex concepts and develop compelling narratives.
The diverse scope of her work to date has traversed many products, industries and geographies, providing rare and valuable commercial insight. Recently Kate’s work has involved connected customers in China, and the changes they’re driving as data, AI and intelligent solutions become more entwined in their lives.
Specialists in tactical execution abound, but leaders know the business of marketing is more about people than process, which makes the challenge of knowing what to do next, greater than knowing how to do it.
That challenge is more difficult for those pioneering change – those who do what no-one has done and go where no-one has gone before. It requires agility, resilience and foresight. That’s when the experience of a diverse career spent at the forefront of change is indispensable.
Kate has always been a harbinger of change. Essentially though, she’s a producer. She will produce a path where there was none before. Produce communication to drive awareness, create desire and change behaviour. But most of all, Kate will produce the desired result.
So, how can Wanted help you change the world?