Is Technology Taking The Fun Out Of TV?
Can you imagine the scalability and efficiencies afforded by technology ever replacing the value of human interface in the industry? Some people can.
Recently I discovered some interesting statistics for content buyers and sellers, in research by Rights Trade, a global online marketplace for content. Around 73% of film and television rights remain un-sold in the first five years, while at the same time, the explosion of media channels has sent 5,000+ new TV and VOD buyers into the market in the last five years.
These figures demonstrate that most new formats don’t get sold, while there is a growing demand for content generated by the ever-expanding choice of channels. This seems an anomaly when the public complains of format fatigue.