Is Technology Taking The Fun Out Of TV?

Is Technology Taking The Fun Out Of TV?
Can you imagine the scalability and efficiencies afforded by technology ever replacing the value of human interface in the industry? Some people can.

Recently I discovered some interesting statistics for content buyers and sellers, in research by Rights Trade, a global online marketplace for content. Around 73% of film and television rights remain un-sold in the first five years, while at the same time, the explosion of media channels has sent 5,000+ new TV and VOD buyers into the market in the last five years.

These figures demonstrate that most new formats don’t get sold, while there is a growing demand for content generated by the ever-expanding choice of channels. This seems an anomaly when the public complains of format fatigue.

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Join The Dots To Get With The Program

Join The Dots To Get With The Program
How AI is managing custom content and pairing it efficiently to maximise value and effect.

Broadly speaking, for advertisers and content creators alike, the process of managing and distributing their content is being streamlined and automated, providing efficient storage and content selection to seamlessly marry to an audience where their content is in demand.

As advertisers increasingly seek to fund, create and own content of all types to feed their social and branding agendas, Artificial Intelligence is playing a key role in determining how that content is found and paired to the relevant target audience.
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