Facebook – Fabulous or Failing?

Facebook – Fabulous or Failing?
Is Facebook really threatened as the younger demographic shift to using other messaging platforms?

An article in Variety Aug 23 (see here) discusses research by emarketer that forecasts teens and tweens will desert Facebook in favour of SnapChat next year. The author notes this is not a new trend and questions whether this is of concern to Facebook. I’d say Facebook is well on top of it.

Having created and released ‘Poke’, an app similar to SnapChat that failed its objectives when Snapchat arrived, Mark Zuckerberg and the management at Facebook recognised SnapChat’s appeal and potential back in 2012. They first approached their competitor to gauge their interest in being acquired and made what was ostensibly a takeover offer of $3 billion in 2013, which was famously rejected.

But Zuckerberg and his team know that competition dies or thrives in the Internet era because IP and technology can be so readily replicated or improved upon. SnapChat took three years to develop its Stories, Instagram took just four months for their version. Steve Jobs taught us it doesn’t have to be a new idea, just a better version, so  ‘Let the games begin’…
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Is Technology Taking The Fun Out Of TV?

Is Technology Taking The Fun Out Of TV?
Can you imagine the scalability and efficiencies afforded by technology ever replacing the value of human interface in the industry? Some people can.

Recently I discovered some interesting statistics for content buyers and sellers, in research by Rights Trade, a global online marketplace for content. Around 73% of film and television rights remain un-sold in the first five years, while at the same time, the explosion of media channels has sent 5,000+ new TV and VOD buyers into the market in the last five years.

These figures demonstrate that most new formats don’t get sold, while there is a growing demand for content generated by the ever-expanding choice of channels. This seems an anomaly when the public complains of format fatigue.

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Join The Dots To Get With The Program

Join The Dots To Get With The Program
How AI is managing custom content and pairing it efficiently to maximise value and effect.

Broadly speaking, for advertisers and content creators alike, the process of managing and distributing their content is being streamlined and automated, providing efficient storage and content selection to seamlessly marry to an audience where their content is in demand.

As advertisers increasingly seek to fund, create and own content of all types to feed their social and branding agendas, Artificial Intelligence is playing a key role in determining how that content is found and paired to the relevant target audience.
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