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Facebook – Fabulous or Failing?

Facebook – Fabulous or Failing?
Is Facebook really threatened as the younger demographic shift to using other messaging platforms?

An article in Variety Aug 23 (see here) discusses research by emarketer that forecasts teens and tweens will desert Facebook in favour of SnapChat next year. The author notes this is not a new trend and questions whether this is of concern to Facebook. I’d say Facebook is well on top of it.

Having created and released ‘Poke’, an app similar to SnapChat that failed its objectives when Snapchat arrived, Mark Zuckerberg and the management at Facebook recognised SnapChat’s appeal and potential back in 2012. They first approached their competitor to gauge their interest in being acquired and made what was ostensibly a takeover offer of $3 billion in 2013, which was famously rejected.

But Zuckerberg and his team know that competition dies or thrives in the Internet era because IP and technology can be so readily replicated or improved upon. SnapChat took three years to develop its Stories, Instagram took just four months for their version. Steve Jobs taught us it doesn’t have to be a new idea, just a better version, so  ‘Let the games begin’…
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Is ‘Real Intelligence’ Still In Demand?

Is ‘Real Intelligence’ Still In Demand?
Artificial Intelligence (AI) is automating so many manual tasks, people are beginning to think technology is the Terminator.

Robots have been replacing humans in manufacturing jobs for years and by the time I get to aged care, I’m actually more likely to be cared for by a robot than a human, in some ways that could be a good thing. Who needs a surly orderly bringing their attitude to the litany of misery that ageing visits upon us?

Drones are replacing delivery drivers, driver-less cars are replacing taxis and Uber drivers and many jobs and tasks that facilitate process are being transferred to countries where costs are significantly lower, or AI. People are becoming redundant to process and menial labour and at this rate we have to ask what will be left for us to do ourselves?
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Is Technology Taking The Fun Out Of TV?

Is Technology Taking The Fun Out Of TV?
Can you imagine the scalability and efficiencies afforded by technology ever replacing the value of human interface in the industry? Some people can.

Recently I discovered some interesting statistics for content buyers and sellers, in research by Rights Trade, a global online marketplace for content. Around 73% of film and television rights remain un-sold in the first five years, while at the same time, the explosion of media channels has sent 5,000+ new TV and VOD buyers into the market in the last five years.

These figures demonstrate that most new formats don’t get sold, while there is a growing demand for content generated by the ever-expanding choice of channels. This seems an anomaly when the public complains of format fatigue.

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Join The Dots To Get With The Program

Join The Dots To Get With The Program
How AI is managing custom content and pairing it efficiently to maximise value and effect.

Broadly speaking, for advertisers and content creators alike, the process of managing and distributing their content is being streamlined and automated, providing efficient storage and content selection to seamlessly marry to an audience where their content is in demand.

As advertisers increasingly seek to fund, create and own content of all types to feed their social and branding agendas, Artificial Intelligence is playing a key role in determining how that content is found and paired to the relevant target audience.
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What Are You Saying When You Say Nothing At All?

What Are You Saying When You Say Nothing At All?
Silence or stillness can be a tool or a trench when it comes to marketing communications.

Saying nothing can be more valuable or meaningful than blithely filling every available channel with noise. Just because you’re not saying anything, that doesn’t mean you’re not saying anything

Often proverbs and sayings, that capture simple wisdom and truths so efficiently and succinctly, can provide poignant insights into the action of silence or stillness. eg. “Actions speak louder than words” and “No action is an action, in and of itself'”.
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“Do Not Squander Time, It Is The Stuff Life Is Made Of”

Do Not Squader Time, It Is The Stuff Life Is Made Of”
How time spent living vicariously can affect the real world.

FB, twitter, Instagram, SnapChat, Pinterest etc. Are they tools or traps? They’re certainly very useful for the sharing of information and experience, but when overindulged, they can preclude the user from actually participating in real time in their own physical world. This can be a hugely disruptive influence – especially in terms of productivity.
 
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The Getting Of Wisdom.


‘There are thoughts’ – we all have them and they are what truly discern ourselves from each other, even more so than our physical being. They are the catalyst of change and at it’s most basic level, the business of marketing seeks to affect – our thoughts, and in so doing change our behaviour to elicit the desired result.

Think about it. Technology has given us tools to connect, but it’s our humanity that has always connected us. But society is changing, fostering a far more complex, informed and demanding consumer. Ironically though, empowered by choice and the economies afforded by technology, in many ways they’re actually disconnecting, from force fed content, from advertisers, politicians and communities.

Increasingly it’s the ability to think in multiple dimensions that is the preeminent quality required of those charged with charting the course.
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