‘There are thoughts’ – we all have them and they are what truly discern ourselves from each other, even more so than our physical being. They are the catalyst of change and at it’s most basic level, the business of marketing seeks to affect – our thoughts, and in so doing change our behaviour to elicit the desired result.
Think about it. Technology has given us tools to connect, but it’s our humanity that has always connected us. But society is changing, fostering a far more complex, informed and demanding consumer. Ironically though, empowered by choice and the economies afforded by technology, in many ways they’re actually disconnecting, from force fed content, from advertisers, politicians and communities.