What Are You Saying When You Say Nothing At All?
Silence or stillness can be a tool or a trench when it comes to marketing communications.
Saying nothing can be more valuable or meaningful than blithely filling every available channel with noise. Just because you’re not saying anything, that doesn’t mean you’re not saying anything
Often proverbs and sayings, that capture simple wisdom and truths so efficiently and succinctly, can provide poignant insights into the action of silence or stillness. eg. “Actions speak louder than words” and “No action is an action, in and of itself'”.