Company: Cube Financial Group Ltd. (Cube). Kate was a co-founder and CMO of Cube, a new entrant to the freshly AFSL regulated financial services market, dominated by long established giants, Cube faced a ‘David and Goliath’ battle to establish their brand and business. Despite Cube’s comparatively minuscule budgets, today the Company is survived by its brand equity.
In this example, Kate provided ALL the marketing services (without marketing support staff), including strategic business and brand development, creative execution and art direction on all marketing collateral, media planning and buying, copywriting and editorial, production co-ordination and management, promotions, event management and display stand creation and theming, public relations, design and management of website and CRM/database development, marketing materials library and archiving. Read more here.