Research That Is - Thorough
Exploring the circumstances, publics and factors that influence a market space is essential to define the territory and understand the shifting landscape of every enterprise.
Understanding the agenda of each source, the timing and basis of the information uncovered through research, must be tempered with context and nuance to find the truth between the lines and draw valid analysis.
Once a clear, truthful and objective appraisal of the position is established, there is a powerful foundation for the most robust and effective actions.
Strategy That Is - Bespoke
There are no ‘standard business models’ now. Our approach to each project is unique and specific to the circumstances and objectives of the client.
Being impartial increases the likelihood that actions are based on factual, empirical and verifiable information, ensuring a strategy filtered of biased agendas.
To be bold is to step outside of the known and the conventional to find your own path. To be bold requires a preparedness to differentiate and to lead, not follow.
Tactics That Are - Effective
People and enterprise unite effortlessly when they meet on common ground.
Consumers are people and they respond to well placed, relevant content. When the content is relevant to them, they don’t just invite the content into their space, they share it and pass it on.
Creativity is often overlooked in favour of big budgets, but it’s a highly cost effective resource and it often takes it root from the heart of the target market.
Wisdom That Is - Evolved
Just like compounding interest, when wisdom accumulated over decades of commercial experience is constantly added to, its value is exponential. Paired with the vigour of youth, it’s a potent combination.
Academic knowledge provides great soil, but talent is the seed that grew things like Boolean logic, Einstein’s theories and liquid soap! Of course if one has both, so much the better.
Skills can be learned, but experience is earned and knowledge without evidence is just theory. The roads I’ve travelled demonstrate knowledge put to task.